Effective Date: July 15, 2019
We may collect personal data from you when you access and visit the MAR facility and/or the Digital App. The personal data you provide directly to us through your interactions with MAR and the Digital App will typically be apparent from the context in which you provide that information. MAR may also automatically collect certain personal data and information from you while you are interacting with MAR and Digital App. In particular, we may collect information in connection with:
Contact Information: We collect your name and other contact information, such as e-mail address, mobile or other phone number, mailing address and postal code when you fill out a contact form, inquire about our business and membership, register to use the MAR facility as a guest or with a trial membership, sign up for our mailing lists, attend a MAR event or enter any contest we may offer.
Communications and Surveys: We will also collect any information you provide to us in your communications with us, including through emails you send us, exchanges with personnel at MAR and through social media. On occasion, we will ask members and other individuals to provide feedback by completing a survey, and we will collect any information you choose to provide in completing a survey.
Membership and Facility Usage Information: If you are a member, we will collect information about how you use and visit MAR and the Digital App, including the times you check in to the gym, classes you book, cancel or add to your schedule, session notes collected by MAR personnel, and information when you purchase or schedule personal training sessions and/or services, as follows:
Demographic and Fitness Information:
We will collect demographic information, including your date of birth, age, gender identity when you join or visit MAR. Additionally, as a MAR member we may collect certain personal data that you provide regarding your fitness, health and nutrition status and goals, including height, weight, measurements, body fat, performance metrics, current and past injuries and surgeries. During the course of your membership such as when you complete a MAR fit assessment or participate in personal training or other services, MAR may also gather information about you that is developed by our personnel, such as training session logs and notes taken by personal trainers and other MAR staff. As a member, we may also collect your photograph, video footage and certain biometric data for identification and authentication purposes.
If you are a member and establish an account on the Digital App we will collect your username, password, and membership credentials, as well as any other information you provide in connection with your Digital App account.
Information related to your purchase(s) of goods and services from MAR, such as your credit/debit card information, billing address, the goods and services purchased, and other related transaction information will be collected.
Social Media and Third-Party Apps:
If you link your social media profiles and accounts to the Digital App, or otherwise interact with MAR through social media networks (e.g., by clicking a Instagram “like” button) or “check in” to the gym through social media, information may be made available to, and collected by MAR through those social media profiles and accounts. In addition, if you elect to connect any third-party fitness devices or apps to the Digital App in order to utilize certain features and functionalities, we may collect information about you from such third-party apps.
We may automatically collect certain information about how you use and interact with the Digital App and MAR facilities, such as the time and duration of your visit, features and content you access, and frequency of Digital App usage.
PERSONAL DATA USE:
We use your personal data to provide you with the services and information you request, administer your membership and respond to your questions, and to meet our other business reporting and needs.
We process your personal data as necessary to perform our contractual relationship with you as a member and in connection with our services such as personal training and group classes. This includes providing you with administrative and operational communications, announcements and information such as changes to gym hours, class schedules, cancellations, billing notifications and session reminders. We reserve the right to use any contact information held on file to communicate with you in administering your membership.
Promotional and Marketing Communications: We use your personal data to provide special offers, promotions and information about MAR and our service offerings to you. We may also use your personal data to determine if you are eligible for certain offers. We may also send you newsletters and information about products, services and promotions that we think you may find interesting.
Where required by applicable law, we will obtain your consent to send you marketing communications. If you do not wish to receive any marketing emails, you can opt out of future mailings by clicking on the unsubscribe link located on the bottom of the relevant email. If you are a member and have established an account on the Digital App, you can also unsubscribe at any time by logging in and adjusting your communications preferences. If you are a member, please note that even if you opt-out of receiving promotional emails, you will continue to receive administrative and operational communications regarding your membership, such as notices regarding billing or facility information, as described above.
Personalized Experience: If you are a member, we may use your personal data to deliver a more relevant fitness and health experience to you, including recommendations for services or content we think you will enjoy. As part of our effort to provide a personalized experience, we may combine personal data collected through the Digital App with other information that we have collected from you in the course of your relationship with MAR.
Business Purposes: We use personal data for our legitimate business purposes, including: to operate, evaluate and improve our business and services; develop new services and classes; perform market research; advertise and market our business, services and classes; determine the effective ness of our advertising and marketing; analyze our businesses, services, clases and Digital App; and improve our security administration of the Digital App. This may include aggregating information regarding you across our entire member base or part of our member base.
We may also use your personal data to protect MAR against and prevent fraud, claims, and other liabilities and to comply with or enforce applicable legal requirements, industry standards, and our terms and conditions. We use personal data for these purposes when it is necessary to protect, exercise or defend our legal rights, or when we are required to do so by a law that applies to us.
PERSONAL DATA SHARING:
We may share personal data with individuals who perform services or functions on our behalf, including providers who help MAR maintain the Digital App, send postal mail and e-mail, manage and update member lists and records, analyze data, provide marketing assistance and facilitate customer service. We take steps to ensure that all service providers access and use your personal data only to perform their functions, but may not use it for other purposes.
Social Media and Third Party Apps:
We may share information with social networks when you interact with the Digital App (as described above) or connect your social media accounts to the DigitalApp. If you elect to connect Third Party Apps to the Digital App, your information may also be shared with these third parties. Please see below for more information on this, as we do not control these third parties or their privacy practices.
Compliance and Protection:
In the event of a reorganization, merger, sale, dissolution or liquidation of MAR, we may transfer any and all personal data we have to the relevant third party in connection with any sale or transfer of MAR, including in connection with a merger, reorganization, dissolution or liquidation.
We may also share aggregated statistical data with our business partners and prospective business partners that includes your demographic or other information such as how you interact with MAR but does not identify you. We reserve the right to provide any and all such aggregated and un-identified data to third parties.
In certain instances, the Digital App may allow you to elect to communicate with MAR by using text message, including in connection with scheduling a class or service. By electing to receive text messages, you are expressly consenting to receiving text messages made using an automatic telephone dialing system from MAR or its service providers, and you also understand and agree that data rates and charges may apply and that you are solely responsible for all associated costs assessed by your telecommunication carrier or provider. Providing this consent is not a condition of becoming a member of MAR or receiving any goods or services from MAR.
You may opt out from receiving text message at any time by either replying STOP or END to a text you have from MAR at any time. Please note that you may receive a confirmation text acknowledging you have unsubscribed.
PERSONAL DATA PROTECTION AND RETENTION:
Age Specific Policy:
MAR offers membership to individuals who are at least eighteen (18) years of age. However, teenagers that are at least thirteen (13) years of age may become members with the written consent of their parent or legal guardian. Similarly, the Digital App is intended for use by adults, and you must be at least eighteen (18) years of age or, for teenagers ages thirteen (13) and older, have parental consent, to provide personal data to MAR.
The Children’s Online Privacy Protection Act of 1998 and its rules requires us to inform parents and legal guardians about our practices for collecting, using, and disclosing personal information from children under the age of thirteen (13). The Digital App is not intended for children under the age of thirteen (13), and we do not knowingly collect or store any personal data from children under the age of thirteen (13). Parents and legal guardians may choose to provide information about their children, even if under the age of thirteen (13), for the purposes of using our services.
LINKS TO THIRD-PARTY SITES: